Landsbankinn's strategy is to provide universal financial services that meet customers' needs. The Bank aims to be a dynamic force that operates in harmony with its environment and society. The Bank's vision is to be exemplary and its role is to be a trusted financial partner.

The Bank's strategy emphasises providing exemplary service, developing electronic service solutions for the benefit of customers, increasing the efficiency of support functions, modernising technology and ensuring economy in the balance sheet. Special emphasis is placed on promoting a performance-oriented culture in the Bank.

To follow up on the implementation of this strategy, the Bank has set key goals which are measured regularly to determine progress. These goals are, to name a few, customer satisfaction and loyalty, profitability, cost efficiency and the correlation between risk appetite and employee satisfaction.

Disclosure policy

The aim of Landsbankinn's policy on information disclosure is to inform stakeholders about the activities of the Bank as a company listed on a regulated securities market. Landsbankinn wishes to ensure that stakeholders, investors, analysts and other parties are privy to the most recent information available in order to form opinions on Landsbankinn as an issuer and the financial instruments of Landsbankinn traded on a regulated securities market. This policy has been prepared with regard to, inter alia, the rules of Nasdaq OMX Iceland hf. (the Stock Exchange) and the standards of the Global Reporting Initiative (GRI).

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